Metrolifestyle is a LEVEL 1 Broad -Based Black Economic Empowerment Company 100% owned by Historically Disadvantaged South Africans
(HDSA’s)that was originally established as a retail chain of lifestyle products and later expanded into a leading dealer of Mobile Services.
The Company originated in 1937 in Pretoria known as Japanese Silk Bazaar as a Visionary Approach as the Leading Retailer of Fabrics.The name was changed during World War 2 to Eastern Silk Bazaar subsequently with the late Chairman ,MrAnver Carrim ,entering the business in the prime of his youth 14 years later.
The Metrolifestyle Group specialises in the provision of Top Branded latest trend Lifestyle Products including Homeware, Decor, Appliances, Fashion, and Cellular. In line with its Vision to be the leading Lifestyle retail Chain in Africa, the Company changed its name with the social landscape from Metro Home Centre to Metrolifestyle offering a unique world class customer dazzle one stop shopping experience.
With over seven decades of experience and the recipient of many national retail awards, Metrolifestyle have positioned itself as a global market leader in strategic procurement by offering the widest range of leading brand lifestyle products complemented by leading edge technology and high calibre specialised staff in a State of the Art designed Retail Lifestyle Store from under one roof.
For the last six years in a row Metrolifestyle has been voted by Pretoria New Reader’s Choice as the No 1 Store in Pretoria:
- BEST COMPUTER STORE
- BEST DISCOUNT STORE
- BEST DEPARTMENT STORE
- BEST LIFESTYLE RETAIL CHAIN
Information communications technology
As an Award-winning Dealer of its Channel Partner Vodacom it has now transformed into a leader of innovative service provision in the Information’s and Technology Sector with a highly experienced IT Division Team and branches in Montana, Centurion, Boksburg, and Northgate.
Metrolifestyle www.metrolifestyle.co.za is now South Africa’s New Online Store with the eCommerce site being developed by its own IT Team. We are strong advocates of m-Government and are currently busy in rolling out this Project to optimise the use of Mobile Devices and Applications and contribute as an accelerator (OPERATION PHAKISA) on the National Development Plan.
Over the past three years, Our Managing Director, Mr Zunaid Carrim,who is a qualified Pharmacist by profession has researched,developed, and sourced innovative solutions and technology on his International Travels,and as a member of various South African Business Delegations.
As a member of the South African Business Delegation he recently accompanied Deputy President Cyril Ramaphosa on a Trip to Iran. Mr Zunaid Carrim maintains a proactive interaction with Iranian Corporates and the Iranian Government
As a Leader in Research Based Strategic Procurement of latest technology high quality products and service of Innovation our clients include Government Departments, State Owned Companies, Municipalities, Mining Houses, and Corporates. As a result of the latter our subsidiary Smartchip (Pty) Ltd was established as A Green Energy Solutions Provider listed on the United Nations Global Marketplace and registered as a participant on AGOA.
Collaborative partnerships established
Our foremost Premium Partners include LG,Whirlpool,Defy,Grundig,Samsung,Smeg,Elba,Eurolux,Polo,Pierre Cardin, Simon Baker, Egyptian Cotton, Colibri, Vodacom, Huawei, ZTE, HP, Saprotex, Stuart Graham, Polo, Rest Assured, Habby & Lace and Seralon.
We have also entered into a Collaborative Partnership with the National Youth Development Agency on the unemployed matriculants Job Creation Project and the first containerised fashion hub in Africa.
As a Broad Based Black Economic Empowerment Company, we pledge to uphold the constitutional rights to equality and increase effective participation by Historically disadvantaged South Africans (HDSA’s) in continuing to implement Entrepreneur Empowerment Projects,Skills development Plan, and offer in house training.
To be the leading destination for Textiles,Home Décor, and Lifestyle Products in Africa.
(1) To ensure that Top Branded quality products are purchased for our Customers
(2) Strategic Sourcing to ensure that prices are the most competitive
(3) To provide exceptional service to our clients
(4) To sell our products through other channels in South Africa and Africa to ensure saturation of our products
(5) To maintain a leading a leading edge in supplying products which are current with the latest trends as expected from our Customer base ALL FROM UNDER ONE ROOF.
Strategic approach to achieve objectives
(a) With over seven decades of experience and the recipient of many national awards we will entrench our positioning as a global market leader by continuously aligning our international strategic procurement to our ever changing landscape with the widest range of latest trend of leading brands of products complemented by leading edge technology at the most competitive prices.
(b) We will always recruit and employ knowledgeable high calibre specialist staff enabling our Customers to make informed purchasing decisions.
(c) With our Online Store that has a National Footprint and delivery into SADC we will expand our Channels and target markets into the rest of Africa
(d) We will continue to provide a unique worldclass customer dazzle shopping experience from State of the Art designed Retail Lifestyle Stores from under one roof as the hallmark of the Metrolifestyle Brand.
Our core values
- To respect and value our Customers, People, Stakeholders, and our Community
- To communicate and negotiate with Honesty and Integrity as a responsible Corporate Company driven by a Code of Business Ethics
- To lead as a Visionary by adapting to our ever changing environment with latest trend technology and offering of latest range top branded products and services
- To continuously train, develop and empower our Team Members in a safe, healthy and productive working environment in achieving our mandate to provide an updated world class specialist service and unique Customer Shopping experience